The infamous war between Homescapes and AppLovin’s Matchington Mansion How the company is organized around clusters of excellence located far away from each other Playrix 17 year journey to date and their aspirations to one day beat Tencent on mobile I had the privilege to sit down with Maxim Kirilenko, Playrix’ Chief Business Development Officer, and ask all the questions that I wanted about the company. And if you don’t speak Russian, you’d likely be clueless, until now… The company prospers behind an iron curtain. I don’t remember ever reading about their culture nor hearing about their future plans. There are almost no English-speaking articles on how they make games or what is their organizational structure. While we all know of Playrix, we also know very little about the company. In our conversation Joe discusses his very unique approach to building an employer brand that can stand out from the magnificent gaming companies in the city. Setting up a AAA studio in one of the most talent hungry gaming clusters in the World is not something you do without carefully strategizing how will you be able to attract talent. I had the privilege to reconnect with Joe Nickolls, who recently founded Timbre Games in Vancouver. And as you get those great hires in, they will refer their coworkers allowing you to scale up faster.īut how do you build an employer brand that can compete for employees against the established talent magnets in the market? Your job ads produce an abundance of applicants, which in turn reduce your recruitment costs. With a big name like Supercell, Activision or EA you’re more likely to attract great employees and retain your current ones. What makes it easier is having a great employer brand.
Hiring is the most difficult and crucial part of building up a studio. What tech stack is out there to build your own marketplace, tokens, and mint NFTs?Īre there any best practices to follow when making a play-to-earn?įacebook Gaming, ironSource, Appsflyer, Beamable, Xsolla What are some of the leading blockchain platforms for games?Īre crypto-enabled games with openly traded assets also affected by macro swings in the crypto markets? Why aren’t pay-to-earn developers being called out for misleading numbers? Why is there so much hype around something that has so few players? Why do you need blockchain in games? Couldn’t existing tools and tech do the same?
What does blockchain mean in the context of gaming and how is it applied? The Crypto Kid and recorded a Crypto Gaming for Dummies episode on the Deconstructor of Fun podcast and YouTube channel.
To make your decision a more calculated one, Michail Katkoff from Deconstructor of Fun sat down with Ethan Levy aka. You have a decision to make: Jump on the blockchain gaming bandwagon or continue to roll your eyes from the sidelines.